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Your Marketing Insight 2013: Key Guidelines to Integrate Traditional and...

In 2013, marketers will be focused on the integration of traditional and digital marketing. It has been established that digital communications of all forms are important and here to stay....

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Your Marketing Insight 2013: Key Guidelines to Integrate Traditional and...

Yesterday we posted the first blog in a series on integrated marketing through digital and traditional channels. Today we will continue the theme and discuss how to develop a strategy...

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Marketing Efficiency

Unless you are Capital One’s “Anti Cash-Back Baby,” you probably want to make your research dollar go farther. This is the message that we are hearing from several of our...

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