Clik here to view.
Your Marketing Insight 2013: Key Guidelines to Integrate Traditional and...
In 2013, marketers will be focused on the integration of traditional and digital marketing. It has been established that digital communications of all forms are important and here to stay. So now...
View ArticleClik here to view.
Your Marketing Insight 2013: Key Guidelines to Integrate Traditional and...
Yesterday we posted the first blog in a series on integrated marketing through digital and traditional channels. Today we will continue the theme and discuss how to develop a strategy and message for...
View ArticleClik here to view.
Marketing Efficiency
Unless you are Capital One’s “Anti Cash-Back Baby,” you probably want to make your research dollar go farther. This is the message that we are hearing from several of our new clients who had been...
View ArticleCreating Brands that Generate High Price Points, Customer Loyalty, and Strong...
In an article in the Journal of Marketing* from 2010, the authors prove quantitatively that higher levels of brand attachment result in higher price points, increased loyalty, and customers willing to...
View ArticleYour Marketing Insight 2013: Key Guidelines to Integrate Traditional and...
In 2013, marketers will be focused on the integration of traditional and digital marketing. It has been established that digital communications of all forms are important and here to stay....
View ArticleYour Marketing Insight 2013: Key Guidelines to Integrate Traditional and...
Yesterday we posted the first blog in a series on integrated marketing through digital and traditional channels. Today we will continue the theme and discuss how to develop a strategy...
View ArticleMarketing Efficiency
Unless you are Capital One’s “Anti Cash-Back Baby,” you probably want to make your research dollar go farther. This is the message that we are hearing from several of our...
View Article